The original online jeweler, Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We paved the way for easy online jewelry shopping, offering our customers high-quality diamonds, rings, necklaces, bracelets, earrings, wedding jewelry, and distinctive service.

Our heritage of excellence continues with uncomplicated jewelry buying experiences rooted in intelligent value, exceptional design, thoughtful collections, intuitive technology, and unparalleled customer care.

Every piece is assembled in our U.S. studios with responsibly sourced diamonds, quality gemstones and durable precious metals. We feature trusted diamond grading reports and jewelry detail sheets that inspire confidence in every purchase.

Shop with confidence from our interactive diamond viewing tools and price matching programs create with transparency and trust. We utilize the latest technologies to showcase every jewel we offer, making it effortless to browse our curated artisan designs. 

As the leader in engagement rings, diamonds and beautiful fine jewelry, we're constantly innovating and developing new solutions to help you discover the perfect piece for every occasion. We strive to be your jeweler for life.